24 Discovery Questions To Ask Before Starting Your New Website


  1. What do you do? What is the product or service that you offer?
  2. Who are your customers? What is your target demographic?
  3. Why do you want a new website?
  4. What goals or results will indicate success on your website?
  5. How do you describe your brand?


  1. What are the biggest challenges within your industry?
  2. Who are your main competitors?
  3. What differentiates you from your competitors?
  4. What do you do better than your competitors?
  5. What are some things your competitors do better than you?
  6. What terms would people search for to find you?
  7. What search terms are you targeting? What about your competitors?


  1. What works on your current website? What doesn’t work on your current website?
  2. What do you like and dislike about your current site?
  3. Identify 3 to 5 websites you love. What do you like about the style, features, and functionality?
  4. What elements do you like and dislike about your top three competitors’ websites?
  5. What functions are absolutely necessary for your new site?
  6. Do you need any chat functions, maps, multiple languages, events calendars, member log-ins, blogs, forms, etc.?


  1. Who is responsible for reviewing, providing feedback, and giving final approval on your new site?
  2. Do you need to purchase a domain name?
  3. Who is currently hosting your website?
  4. Can they support WordPress?
  5. Are you looking to switch hosts?
  6. Do you know where your DNS is controlled?