HOW TO: Choose the Best Social Media Platform For Your Business

Choosing the best social media platform for your business could be the difference between meaningful results and a waste of time.

Before you scroll further, Define your target audience.

Marketing on social media without this step is a waste. 

Different audiences live on different social platforms. Without a defined target audience, you will not be able to identify which social platforms and types of content will be most effective.

Target audience – A target audience is the specific group of people you want to reach with your social marketing. They are the people who are most likely to be interested in your content, products, or services. They are likely united by common characteristics, like demographics and behaviors.

Key Characteristics to Define:

Age: You don’t need to get too specific here. Focus on learning which decade of life your social media target audience is in or their generation.

Location/Time Zone: Where in the world does your social media audience live? This helps you understand which geographic areas to target. You’ll also learn what hours you should schedule your social ads and posts to ensure the best visibility.

Problems: What pain points are your social media audience dealing with?

Interests: What does your target audience like to do? What TV shows do they watch? What other businesses do they interact with?

Language: What language does your target audience speak? Don’t assume it’s your language. And don’t assume they speak the dominant language of their current physical location.

Preferred Content-Type: Does your target audience want long-form text posts or would they rather a simple infographic?

Key Characteristics of Each Platform:

Graphic to show the differences between platforms. {Each platform has its own identity. Instagram is for trendy photos and videos while LinkedIn is for business professionals seeking to network with one another.}

FacebookLinkedInInstagram Pinterest
Long-Form Text
Main DemographicAll Ages36-5518-3430-49, Female

Which Platform Is Best Investment For Your Business?

I hear so many people saying your business needs to be on every platform. However, that simply isn’t true. You need to double-down on whichever platforms will help you achieve your business goals.

“Content is king, but on the wrong platform, it’s a small kingdom.” 

samuel van Boxtel
Koer Media – Marketing Director

Creating a complete and detailed digital marketing plan might seem overwhelming, it doesn’t have to be that way. Using our guide below you can have a complete digital marketing plan that you can be confident in all in under an hour.


The Foundations of Social Media Marketing Series

Table Of Contents

  1. How To Choose The Best Platform For Your Business
  2. How To Set Make Social Media Marketing Goals Worth Investing In
  3. How To Create Scroll-Stopping Social Media Content in 3 Steps
  4. How The New Instagram Algorithm Works In 2021
  5. How To Beat The Facebook Algorithm In 2021
  6. What is Digital Advertising & Paid Media