Are you looking to hire a web designer for your small business? Maybe you’re building a new website or need to fix an existing one. How do you find the best person for the job?
Many factors go into hiring someone with experience in this field, so you must take some time and be thorough when choosing who will design your site.
In this blog post, we’ll discuss six steps on how to find a web designer that’s right for your small business!
1. Make a list of your web design needs
You already know that you’re looking for a web designer, but where do you start? A good place to start is by coming up with a list of your needs and wants.
This way, when it comes time to find the right web developer for your company, they can present you with a portfolio that includes projects similar to what you need.
So let’s take some time now and think about all of the important things to your business.
- What kind of website do you want or need?
- Do you require ecommerce functionality to sell things on-site?
- How many pages should be included?
- What kind of website marketing does your business plan require?
- What is your budget range for a new website?
I understand making a list of your web design needs can be daunting. So I help small business owners walk through the process every day. But before you can find the right web designer, you have to know exactly what you want and need for your own company.
When you’re shopping for a car, do you head to the lot without researching prices and styles? If you’re like me, you do your research online first. Likewise, I recommend you do your research before hiring website designers.
It’s important to understand your needs so that when you talk with web designers, they can give an accurate quote, and you won’t be surprised later in the web design phase.
For example, if you don’t need anything flashy or expensive but want something simple and easy to manage yourself after it’s up and running, this is going to be very different than someone who wants a complicated e-commerce store.
So rather than wasting your time talking with web designers who aren’t able to meet your requirements (or worse-those that will charge more because they think you’re just not aware of what you need), take the time to research and find out which web designers are best for your needs.
2. Research web design companies in your area
I’m a website designer in Las Vegas, and I’ve been developing sites for 15 years. I generally advise people to look up website designers in their local market. For me, it’s always a thrill to be able to work on projects locally, as it feels more personal than working in a city I’ve never been to.
Communication is key to any successful web design project.
In the post-COVID marketplace, it should come as no surprise that remote working has become the norm, with many web designers working from home or coffee shops, communicating through email, phone called, or video chat.
Finding an affordable web designer that also does beautiful work can be challenging if you’re in a big city. The benefit of outsourcing to another smaller city or town is that you can cut costs without losing quality.
The downside is that your web design may never get finished if you have a breakdown in communication during the development process.
The sad reality is some shady freelance web designers will quit your project and steal your money.
I always try to make sure that I’m the right fit for a small business before working for them. This includes the ability to communicate with the business owner or project manager clearly.
One of the things I always do is make sure that I’m the right fit for a business. That includes making sure my communication with my client in every form is clear. This includes email, phone calls, and meetings.
Both parties must understand each other so they can work as efficiently as possible together.
The better you can communicate with your website designer, the better your website will be when it is launched.
3. Contact multiple web designers and ask them for a quote
You’ve done your research, and now it’s time to contact some freelance web designers. You may have a few names in mind that seem legitimate, but how do you know which one is the best for the project?
It’s hard to find good designers who are trustworthy. My clients have shared some terrible stories about a web designer running off with their money and never finishing their website. How do you avoid this?
Here are 3 things to keep in mind while narrowing down your freelance web designer choices:
- What is their availability? Some freelancers may be too busy with other projects, or they might not be available to finish your website on time. Do they have any estimate regarding how long a website takes them to complete from start to finish?
- Ask about what kind of experience they have designing websites. Do they have a portfolio? How many websites have they designed? How long has the company been in business?
- What is their pricing structure, and what are the costs involved with designing a website for your small business needs? Most designers (our agency included) require a 50% deposit upfront and a signed contract. If a website designer is asking for more or to work without a contract, don’t work with them.
I’ve worked in the web design industry for about 15 years now. I started as a freelance designer and went on to start this agency.
I learned early on that it is important to surround yourself with knowledgeable people about what they do and provide you accurate, detailed information.
You must see the web designer’s portfolio and some information regarding their experience, prices, and project timeline. If they can’t provide that to you, then you should save your time by finding someone else because it’s not worth risking your business’ success by hiring them, after all!
4. Compare quotes and web designers
I was chatting with a client of mine the other day, and she mentioned that when she needed a new website for her company got quotes from around town to compare prices.
Before I knew it, we were laughing and joking about how much cheaper one web designer’s quote seemed to be than everyone else’s. She sent me a link, and I looked through their site. Something didn’t feel right.
There was no portfolio or personal information linked from their homepage. I decided to Google their business name. It turns out they were scamming quite a few people out of thousands of dollars.
You know what they say. The proof is in the pudding. Before making a final decision on which website designer to hire, make sure you’ve got a competent and professional person or team that’s managed many projects before hiring them to do your website design for you.
My advice before you hire a website designer is to answer all the following questions:
- How do they communicate? Are they professional? Do their emails make sense? Are they well-spoken on the phone?
- Do they handle every aspect of your web design project? Do they have the web design and code skills and tools you need?
- Are they within your budget? Does it cost about the same as the other agencies and freelancers?
- Are they trying to upsell you graphic design services, social media marketing, or something else you don’t need?
- Do they seem interested in your job?
I get so excited about new web design projects. When you find a web designer you like who is eager to work on your project and they pass all the tests, it’s time to start your web design project.
5. Hire your website designer
You have finally found someone to create your website. You’ve done the research, you know what needs to be included, and you’ve picked a web designer who will meet all of your specifications.
The web design phase begins with an interview to get a sense of your preferences for the site. After you talked about the project in detail, it’s time to get started.
Here are my tips for a smooth web design process:
- Sign your contract and pay the deposit on time.
- Send all brand assets, photos, descriptions, and text as soon as possible.
- Be ready to answer questions from your developer quickly.
- Pay your final invoice right away so your website can launch on time.
That’s it! You’ve done it! Your new web design is under construction.
Your last website has been outdated for years. At long last, your business will have a fresh, modern website. Now, you’ll have the most professional-looking site.
When the new website is finally finished, you’ll be so excited to show it off to the world! I even bet you hit refresh over and over.
6. Launch your web design
I’m going to share a little inside baseball. I love more than starting a web design project with a lot of momentum.
When you start your web design and development, be available for your designer.
Deliver all your assets (logos, images, text, etc.) as fast as possible. Your designer will love you for it. It will help your project move quickly, allowing the designer to stay focused and get things done.
I had a client who asked me to design them a simple four-page website. When I gave them the price quote, I said it would take four weeks to complete. They were thrilled as they had just finished their product revamp.
I requested the brand assets (logos, photos, text, and product descriptions), and they sent it over right away.
I started designing their website and ran into a logistical problem. I called them up, and they answered all my questions right away. Every detail was covered.
The website I quoted would take four weeks took three days. We were all shocked it came together so quickly.
When you have chosen to hire a website designer, you play a big role in how fast the web design will take. Your website designer will love you forever if you quickly provide the information and documents they need.
Here’s what you should do once your web design is done.
Your website is your most important online marketing asset. Too many small businesses don’t utilize their website. By doing so, they are not reaching their full potential.
Here are some things I recommend to my clients once their website is launched:
Search Engine Optimization & Creating Content
I’ve been a web designer for over 15 years, and the thing I hear most often from new clients is that they feel like their websites aren’t engaging. They tell me that they’re not getting search results.
Sometimes this is caused by a bad web design.
However, more likely is that their website doesn’t offer the information people are looking for and need.
Creating content is hard for most small businesses because it’s very time-consuming. But that means your website is missing out on engaging content that would attract more web traffic from search engines.
I am a big believer in SEO and its ability to increase sales. So once your website is done and you have the budget, I strongly recommend creating content and sharing blogs to increase your web traffic.
Something that goes hand-in-hand with creating content is sending regular emails to your newsletter. If you write compelling articles, your customers will be excited to read your emails and stay engaged with your brand.
If you’re reading this, you probably need a web designer.
We provide web design for small businesses, so we know what you need. We can help you create an online presence that will attract customers and grow your business.
Our team of designers is ready to get started on your project today! Contact us now to see how we can help you grow your business.
Get a free quote today.