A website that speaks to your customer needs many things, for now, let’s focus on just three things every website needs.
Picking up where we left off in the last post in our website redesign series. Today, we are tackling 3 things every website needs. If your website is missing out on any one of these things, you are paying a price by confusing and losing customers.
Things Every Website Needs
One of the most common problems our clients face is website functionality. Your website is like a house. It’s a long-term investment that requires upkeep and maintenance to retain its value. Imagine a pipe bursts in your home. You would rush to fix it immediately, or it could lead to a more significant problem.
Maintaining the internal code and functionality of your website is of the same importance. Failing to resolve internal issues could result in security risks, search engines ignoring your business, customers unable to use your site, and more.
Similarly, the design that your customer sees is like maintaining your house’s yard. Mowing the lawn, trimming the bushes, adding bursts of color will add curb appeal and improve your neighborhood.
The front-end design of your website has a similar effect. Adding great designs, clear call to actions, and making sure your website works on phones, tablets, and various browsers can go a long way in increasing sales. It will also signal to search engines that you are active and deserve their traffic.
1. Modern Website Design
Your website’s design needs three things–a good user experience, a modern design, and work on phones.
Your customer should be able to easily navigate through your products and services. Your design should be intuitive and work like other websites.
Overcomplicating how a customer navigates from the home page to product to sale can be very costly to your business.
A modern design can tell a lot about your business to your customer. If you have an outdated website, your customers (particularly younger 18-34-year-olds) may take your business less seriously. You should update the design every two years (if not sooner) to maintain your edge over your competition.
Your site must work on all phones and tablets. There are a couple of factors why your site needs to have a responsive design. The majority of sales decisions are made on mobile websites. This spans from what to eat tonight to e-commerce sales.
Phone usage rates are only increasing. Another reason is that search engines like Google will ignore your site if it doesn’t work on a phone and remove you from their search results.
2. Website Speed
It is crucial for your website to load quickly and deliver information to your customer in under five seconds. The average visitor only spends a couple of seconds on a website before bouncing to your competitor’s website. A fast site will allow you to retain visitors for longer and attempt to catch their attention.
Similar to working on phones, site speed plays a role in what sites search engines offer up in search results. It is worth noting that as 5G rolls out in the United States, site speed will become less of an issue as internet speeds increase. But until then, it’s wise to check your site’s speed and make sure it loads quickly.
3. Site Security
As mentioned above, maintaining your website is the first step to website security. You should also have security measures in place to protect your business’s data, as well as your customers.
A few things we require for all of our clients includes automatic daily backups, user security, and firewalls. A good web hosting company like Kinsta can go a long way to protecting your most valuable digital marketing asset.
Are You Missing Any Of Things Every Website Needs?
You now know that both design and functionality are essential to creating a successful website that drives results for your business. Make consistent investments in your website a top priority since it is the backbone of your business.
Creating a complete and detailed digital marketing plan might seem overwhelming; it doesn’t have to be that way. Using our guide below, you can have a complete digital marketing plan that you can be confident in all in under an hour.
Website Redesign 101 Series
- Website Messaging 101: Sell More Products By Talking Like A Caveman
- 3 Critical Things Every Website Needs
- How To Do Local SEO: Boost Your Website & Rank #1 On Google Maps
- Basics of SEO: How To Rank #1 On Google Search Results
- How to Make Easy Lead Generators For Your Website
- 6 Quick Tips to Improve Your Website in 2021